Popularly known as the "Paradise on the Earth" the state is world famous for its scenic splendour, snow-capped mountains, plentiful wildlife, exquisite monuments, hospitable people and local handicraft. Jammu and Kashmir is dotted with the most beautiful mountain peaks, massive glaciers, splendid monasteries, blue lakes, rivers, forests, verdant meadows and tall pine trees.

While Sports like Skiing, golf, trekking, river rafting, paragliding, camping make the trip to Jammu and Kashmir more adventurous, Amarnath and Vaishno Devi attracts large number of pilgrims every year. Dal Lake, Kashmir Valley, Khardung La Pass, Gulmarg, Shalimar bagh are some of the major attractions of the state. The unparalleled beauty and charm of the state and the sweetness of it's citizens will remain etched in your memory forever.

One of the most popular items from the local handicraft industry is the Kashmiri carpet. Tourists from various parts of the country and outside are usually in awe of the intricate details and craftwork on these carpets. Mostly, they are made of silk or wool or an amalgamation of both and come with a cotton base. Kashmiri carpets are handwoven and take a long time to be made given the intricate designs and delicate handwork on these beauties. Budget wise, they fall on the expensive side but come with a guarantee of adding value to your interiors.

Kashmir's cuisine has two distinct dimensions that comes from the two separate food cultures followed here. One is the food of Kashmiri Pandits, which is cooked without onion or garlic and is largely vegetarian. The other one is the food popular in Muslim households and an extension of which is another Kashmiri cuisine which fosters slight Tibet and other foreign influences. Kashmiri Pulao, Kashmiri gravy, Momos and preparations of mutton, chicken are quite famous across the country.  More than 30 preparations of mutton are eaten in the Kashmir valley and that makes it the most common ingredient here. Different forms of drinking tea constitutes another important culture in Jammu & Kashmir making it the most used beverage after water.  Kashmiris are also very fond of desserts and a lot of Kashmiri dishes are also slightly sweet in nature, notably the Pulao and gravies. Kaah'wa is a one of a kind Kashmiri tea prepared with spices that make it impossible to resist.

The people of Jammu and Kashmir are as beautiful and pure as the state itself. Far away from artificial feelings, and deception of life they are simple, loving and affectionate. Majorly Hindu, Muslim and Buddhism are the three religions followed by the people of Jammu, Kashmir and Ladakh respectively. While Urdu is the official language of Jammu and Kashmir state, the other languages spoken here are Kashmiri, Ladakhi, and Dogri. Eid-ul-Fitr, Baisakhi, Lohri and Hemis Festival are the main festivals of the state and they are celebrated by people of all faiths together with same enthusiasm.